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The “Great Satan” talks with the “Evil” A cross cultural analysis of the American‐Iranian communication/negotiation styles

The “Great Satan” talks with the “Evil” A cross cultural analysis of the American‐Iranian... Purpose – This article aims to analyze the Iranian and American national cultures and to discuss the implications of cultural differences for communication/negotiation styles. Design/methodology/approach – First, the concept of culture is framed and an integrative model of cultural analysis is constructed. Then, building on the extant literature and secondary data, the various traits of American and Iranian national cultures are analyzed and the implications for communication/negotiation are discussed. Findings – It is found that Iran and America portray dissimilar and somewhat opposed cultural orientations that might create substantial obstacles to their bilateral communications/negotiations. Recommendations for more effective communications/negotiations are provided and avenues for future research are pointed out. Research limitations/implications – Both Iran and the USA are diverse societies and obviously cannot be considered as monolithic cultures. Moreover, any generalization about the national culture is inherently approximate and does not take into account the intra‐country variations. Another major limitation of this study is that it considers culture as static and unchangeable, however, every culture is in constant transformation. Practical implications – By bringing insights into the American and Iranian cultures, this study provides a better understanding of cross cultural differences and thus it may lead to effective bilateral communications/negotiations. Originality/value – While this paper provides valuable insights into the Iranian‐American communication patterns, its main originality resides in offering a cross cultural approach to understanding international affairs. Moreover, the results can be extrapolated to other similar situations when Eastern/Islamic and Western cultures are involved. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Conflict Management Emerald Publishing

The “Great Satan” talks with the “Evil” A cross cultural analysis of the American‐Iranian communication/negotiation styles

Hamid Yeganeh
International Journal of Conflict Management , Volume 22 (3): 20 – Jul 5, 2011
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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1044-4068
DOI
10.1108/10444061111152946
Publisher site
See Article on Publisher Site

Abstract

Purpose – This article aims to analyze the Iranian and American national cultures and to discuss the implications of cultural differences for communication/negotiation styles. Design/methodology/approach – First, the concept of culture is framed and an integrative model of cultural analysis is constructed. Then, building on the extant literature and secondary data, the various traits of American and Iranian national cultures are analyzed and the implications for communication/negotiation are discussed. Findings – It is found that Iran and America portray dissimilar and somewhat opposed cultural orientations that might create substantial obstacles to their bilateral communications/negotiations. Recommendations for more effective communications/negotiations are provided and avenues for future research are pointed out. Research limitations/implications – Both Iran and the USA are diverse societies and obviously cannot be considered as monolithic cultures. Moreover, any generalization about the national culture is inherently approximate and does not take into account the intra‐country variations. Another major limitation of this study is that it considers culture as static and unchangeable, however, every culture is in constant transformation. Practical implications – By bringing insights into the American and Iranian cultures, this study provides a better understanding of cross cultural differences and thus it may lead to effective bilateral communications/negotiations. Originality/value – While this paper provides valuable insights into the Iranian‐American communication patterns, its main originality resides in offering a cross cultural approach to understanding international affairs. Moreover, the results can be extrapolated to other similar situations when Eastern/Islamic and Western cultures are involved.

Journal

International Journal of Conflict Management – Emerald Publishing

Published: Jul 5, 2011

Keywords: United States of America; Culture; Iran; Cross cultural communication; Middle East; Negotiating; National cultures

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