The global retailer's strategic proposition and choice of entry mode

The global retailer's strategic proposition and choice of entry mode Purpose – The main aim of this paper is to provide research propositions that explain global retailers' international expansion. Global retailers are considered to be concentralized‐standardized retail formats. Design/methodology/approach – Research literature is used to develop the concepts related to predicting international expansion. Examples from retailers are used to set the stage for proposition development. Findings – Seven propositions are provided for further examination. These propositions are related to unique retail concept, private brands, unique capability, internalization advantages, pioneering advantages, resource availability, governance resources, and growth experience. Research limitations/implications – This is a conceptual paper leading to development of propositions for further testing. An empirical analysis is required to determine whether the theoretical connections can be proven. Originality/value – The major value of the paper is the melding of theory and retail examples to explain the international expansion of a particular type of retailer. Global retailers are centralized and standardized, thereby providing an expansion opportunity in the area of franchising. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

The global retailer's strategic proposition and choice of entry mode

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550810862688
Publisher site
See Article on Publisher Site

Abstract

Purpose – The main aim of this paper is to provide research propositions that explain global retailers' international expansion. Global retailers are considered to be concentralized‐standardized retail formats. Design/methodology/approach – Research literature is used to develop the concepts related to predicting international expansion. Examples from retailers are used to set the stage for proposition development. Findings – Seven propositions are provided for further examination. These propositions are related to unique retail concept, private brands, unique capability, internalization advantages, pioneering advantages, resource availability, governance resources, and growth experience. Research limitations/implications – This is a conceptual paper leading to development of propositions for further testing. An empirical analysis is required to determine whether the theoretical connections can be proven. Originality/value – The major value of the paper is the melding of theory and retail examples to explain the international expansion of a particular type of retailer. Global retailers are centralized and standardized, thereby providing an expansion opportunity in the area of franchising.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Mar 28, 2008

Keywords: Retailer; Global; Entry mode; Propositions; Franchising; Wholly‐owned subsidiary

References

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