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The future(s) of marketing

The future(s) of marketing Raises some questions about marketing for discussion by seven senior managers and marketing professionals (these are listed in full in a highlighted box). Discusses the two meanings of marketing as used herein and these are highlighted or italicized as needed in the text. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The future(s) of marketing

Gould, B
The Antidote , Volume 3 (5): 3 – Aug 1, 1998
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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006563
Publisher site
See Article on Publisher Site

Abstract

Raises some questions about marketing for discussion by seven senior managers and marketing professionals (these are listed in full in a highlighted box). Discusses the two meanings of marketing as used herein and these are highlighted or italicized as needed in the text.

Journal

The Antidote – Emerald Publishing

Published: Aug 1, 1998

Keywords: Marketing; Discussions; Interviews

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