A review of current developments in the United States food marketsshows that health and convenience are the two major factors influencingconsumer choice of food. Consequently, there is considerable emphasis onreducing calories, reducing fat and finding suitable fat replacers.Nevertheless, it is still absolutely crucial to recognize that taste andflavour predominate. Presents a number of examples which illustrate whatis happening in the United States.
British Food Journal – Emerald Publishing
Published: Mar 1, 1992