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The Evolution to MarketDriven Quality

The Evolution to MarketDriven Quality American businesses, like American politicians, often seek the quick fix that is best communicated by the short slogan. Quality is widely viewed as the American fixitall, with the result that the word appears with great frequency in slogans, advertisements, and business visions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

The Evolution to MarketDriven Quality

Bruno, Robert J.
Journal of Business Strategy , Volume 13 (5): 6 – May 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039512
Publisher site
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Abstract

American businesses, like American politicians, often seek the quick fix that is best communicated by the short slogan. Quality is widely viewed as the American fixitall, with the result that the word appears with great frequency in slogans, advertisements, and business visions.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1992

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