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D.C. North
Institutions, Institutional Change, and Economic Performance
S.D. Hunt
Synthesizing resource‐based, evolutionary and neoclassical thought: resource‐advantage theory as a general theory of competition
S.D. Hunt
The competence‐based, resource‐advantage, and neoclassical theories of competition: toward a synthesis
S. Hunt (1997)
Competing through relationships: Grounding relationship marketing in resource‐advantage theoryJournal of Marketing Management, 13
R. Schmalensee (1984)
Do Markets Differ MuchThe American Economic Review, 75
P.M. Sweezy
Socialism
S.D. Hunt, S. Madhavaram
The service‐dominant logic of marketing: theoretical foundations, pedagogy, and resource‐advantage theory
S. Winter, R. Nelson (1983)
An evolutionary theory of economic change
W. Keizer (1989)
Recent Reinterpretations of the Socialist Calculation DebateJournal of Economic Studies, 16
S.D. Hunt
Marketing Theory: Foundations, Controversy, Strategy, Resource‐Advantage Theory
S.D. Hunt
Marketing and a general theory of competition
S. Hunt (2014)
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
S. Hunt, Sreedhar Madhavaram (2006)
Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical FoundationJournal of Marketing Education, 28
S. Hunt (1997)
Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage TheoryEastern Economic Journal, 23
F. Hayek (1978)
New studies in philosophy, politics, economics, and the history of ideas
Wroe Alderson, Ben Wooliscroft, Robert Tamilia, S. Shapiro (2006)
A twenty-first century guide to Aldersonian marketing thought
R. Nelson (2005)
Recent Evolutionary Theorizing about Economic ChangeTechnology, Institutions, and Economic Growth
R. Morgan, S. Hunt (2002)
Determining marketing strategy: A cybernetic systems approach to scenario planningEuropean Journal of Marketing, 36
G. Hansen, B. Wernerfelt (1989)
DETERMINANTS OF FIRM PERFORMANCE: THE RELATIVE IMPORTANCE OF ECONOMIC AND ORGANIZATIONAL FACTORSSouthern Medical Journal, 10
S. Hunt (1997)
Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?Journal of Economic Issues, 31
S. Hunt, D. Arnett (2003)
Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory SuccessJournal of Marketing Theory and Practice, 11
S.D. Hunt
The resource‐advantage theory of competition: toward explaining productivity and economic growth
S. Hunt (1999)
The strategic imperative and sustainable competitive advantage: Public policy implications of resource-advantage theoryJournal of the Academy of Marketing Science, 27
J. Black, K. Boal (2007)
Strategic resources: Traits, configurations and paths to sustainable competitive advantageSouthern Medical Journal, 15
S.D. Hunt
The strategic imperative and sustainable competitive advantage: public policy and resource advantage theory
S.D. Hunt, R.M. Morgan
The resource‐advantage theory of competition: a review
M.E. Porter
Competitive Strategy
K. Conner (1991)
A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?Journal of Management, 17
S. Hunt (1999)
A General Theory of Competition: Resources, Competences, Productivity, Economic Growth
S. Hunt, D. Arnett (2004)
Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage TheoryAustralasian Marketing Journal, 12
S. Hunt (1977)
Marketing theory : conceptual foundations of research in marketingJournal of Marketing, 41
S.D. Hunt
Productivity, economic growth, and competition: resource allocation or resource creation?
D. Lavoie (1987)
Rivalry and Central Planning: The Socialist Calculation Debate Reconsidered
S.D. Hunt
Resource‐advantage theory and the wealth of nations
N. Foss
The suppression of evolutionary approaches in economies: the case of Marshall and monopolistic competition
R. Lekachman (1959)
A history of economic ideas
S. Hunt (2011)
Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approachJournal of the Academy of Marketing Science, 39
S. Hunt, James Muncy, Nina Ray (2006)
Alderson’s General Theory of Marketing: A Formalization
S. Hunt, R. Morgan (1997)
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?Journal of Marketing, 61
D. Arnett, S. Hunt (2002)
Competitive Irrationality: The Influence of Moral PhilosophyBusiness Ethics Quarterly, 12
B. Ivens (2002)
Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95Schmalenbach Business Review, 54
S. Hunt (2009)
Competitive Advantage Strategies in Times of AdversityJournal of Customer Behaviour, 8
S. Hunt (2011)
Developing successful theories in marketing: insights from resource-advantage theoryAMS Review, 1
S. Hunt (2000)
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?Journal of Macromarketing, 20
S. Hunt (1995)
The Resource-Advantage Theory of CompetitionJournal of Management Inquiry, 4
S. Hunt, R. Morgan (1995)
The Comparative Advantage Theory of CompetitionJournal of Marketing, 59
S. Hunt (2002)
Resource-Advantage Theory and Austrian Economics
S. Hunt (1997)
Resource-advantage theory and the wealth of nations: Developing the socio-economic research traditionJournal of Socio-economics, 26
Jaime Roquebert, R. Phillips, Peter Westfall (1996)
MARKETS VS. MANAGEMENT: WHAT ‘DRIVES’ PROFITABILITY?Strategic Management Journal, 17
B. Jones
A history of historical research in marketing
S. Hunt, D. Davis (2008)
GROUNDING SUPPLY CHAIN MANAGEMENT IN RESOURCE‐ADVANTAGE THEORY*Journal of Supply Chain Management, 44
S. Hunt (2001)
Commentary ‐ A General Theory of Competition: issues, answers and an invitationEuropean Journal of Marketing, 35
S. Hunt, C. Lambe (2000)
Marketing’s contribution to business strategy: market orientation, relationship marketing and resource‐advantage theoryInternational Journal of Management Reviews, 2
J. Cubbin, P. Geroski (1987)
The Convergence of Profits in the Long Run: Inter-firm and Inter-industry ComparisonsJournal of Industrial Economics, 35
S. Hunt (2002)
Foundations of Marketing Theory: Toward a General Theory of Marketing
M. Yadav (2010)
The Decline of Conceptual Articles and Implications for Knowledge DevelopmentJournal of Marketing, 74
S. Hunt (2002)
Part 3. Marketing and a General Theory of CompetitionJournal of Marketing Management, 18
W. Alderson
Dynamic Marketing Behavior
J. Clark (1954)
Competition and the Objectives of Government Policy
S. Hunt, R. Morgan (1996)
The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary DimensionsJournal of Marketing, 60
J. Clark (1962)
Competition as a dynamic process
S. Hunt, D. Arnett (2006)
Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes
S. Hunt, Dale Duhan (2002)
Competition in the third millennium Efficiency or effectivenessJournal of Business Research, 55
S. Hunt, Caroline Derozier (2004)
The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theoryJournal of Business & Industrial Marketing, 19
D. North (1990)
Institutions, Institutional Change and Economic Performance: Economic performance
S. Hunt (2007)
Economic growth: should policy focus on investment or dynamic competition?European Business Review, 19
S. Hunt, D. Arnett (2001)
Competition as an Evolutionary Process and Antitrust PolicyJournal of Public Policy & Marketing, 20
G. Hodgson (1992)
The Reconstruction of Economics: Is There Still a Place for Neoclassical Theory?Journal of Economic Issues, 26
S.D. Hunt
A general theory of competition: issues, answers, and an invitation
Wroe Alderson (1978)
Marketing Behavior and Executive Action
F. Hayek
The nature and history of the problem
R. Rumelt (1991)
How much does industry matterStrategic Management Journal, 12
C.M. Grengs
Verizon v. trinko: from post‐Chicago antitrust to resource‐advantage competition
Purpose – The purpose of this paper is to provide a personal retrospective on six of the key events/experiences that influenced the development of the structure, foundational premises, and models of the resource‐advantage theory of competition. Design/methodology/approach – The paper uses a personal retrospective approach. Findings – The paper finds that six key events influenced the development of resource‐advantage theory: B.J. “Bud” LaLonde emphasizes the works of Alderson; Rob Morgan suggests an article on the resource‐based theory of the firm; Roy Howell suggests a presentation on R‐A theory; Randy Sparks shows a “socialist calculation” article; Kim Boal suggests the Journal of Management Inquiry as a publication outlet; and Bob Phillips discusses his work on “firm effects vs industry effects”. The paper then relates each of the six events to the paths, routes, or procedures that are often proposed as (or reported to be) likely to lead to the development of theories. Originality/value – By providing the evolutionary history of resource‐advantage theory, the paper provides implications for developing marketing theories.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Jan 27, 2012
Keywords: Resource‐advantage theory; History of marketing thought; Theory development; Context of discovery; Marketing theory; Marketing philosophy
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