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The European public relations body of knowledge

The European public relations body of knowledge The paper reports on the European Public Relations Body of Knowledge project coordinated by the author for the European Association for Public Relations Research and Education, CERP Education & Research that investigates the present state of public relations knowledge in Europe. The project consists of two components an allEuropean bibliography of public relations literature published in Europe in the 1990s and a Delphi study of an allEuropean group of academics and practitioners on the specifics of public relations in Europe visvis the USA. Since public relations is predominantly a US academic discipline and business practice and it has come from there to Europe, a question arises as to the authenticity of public relations in Europe are Europeans merely copying and repeating American public relations practice or has anything original developed in Europe Relying on a multicountry and multilanguage overview of European public relations, the paper also explores some localised processes within different European countries that could have implications for further development of the public relations profession in Europe http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

The European public relations body of knowledge

Journal of Communication Management , Volume 4 (4): 11 – Apr 1, 2000

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References (11)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1363-254X
DOI
10.1108/eb023531
Publisher site
See Article on Publisher Site

Abstract

The paper reports on the European Public Relations Body of Knowledge project coordinated by the author for the European Association for Public Relations Research and Education, CERP Education & Research that investigates the present state of public relations knowledge in Europe. The project consists of two components an allEuropean bibliography of public relations literature published in Europe in the 1990s and a Delphi study of an allEuropean group of academics and practitioners on the specifics of public relations in Europe visvis the USA. Since public relations is predominantly a US academic discipline and business practice and it has come from there to Europe, a question arises as to the authenticity of public relations in Europe are Europeans merely copying and repeating American public relations practice or has anything original developed in Europe Relying on a multicountry and multilanguage overview of European public relations, the paper also explores some localised processes within different European countries that could have implications for further development of the public relations profession in Europe

Journal

Journal of Communication ManagementEmerald Publishing

Published: Apr 1, 2000

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