The end of the strategy world as we know it? Rita Gunther McGrath on how sustainable competitive advantage may be a thing of the past

The end of the strategy world as we know it? Rita Gunther McGrath on how sustainable competitive... Purpose – The purpose of this paper is to provide an interview with Rita Gunther McGrath, Columbia Business School Professor, and author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Design/methodology/approach – The paper takes the form of an interview. Findings – In the following interview, Rita Gunther McGrath discusses the demise of traditional strategy practices, proposing a more flexible approach in response to the volatile environment in which we live. Originality/value – McGrath signals the end of sustainable competitive advantage, suggesting that businesses must organize for the “waves of transient advantage” that are now commonplace. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

The end of the strategy world as we know it? Rita Gunther McGrath on how sustainable competitive advantage may be a thing of the past

Strategic Direction, Volume 29 (8): 4 – Jul 19, 2013

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Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
D.O.I.
10.1108/SD-06-2013-0040
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to provide an interview with Rita Gunther McGrath, Columbia Business School Professor, and author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Design/methodology/approach – The paper takes the form of an interview. Findings – In the following interview, Rita Gunther McGrath discusses the demise of traditional strategy practices, proposing a more flexible approach in response to the volatile environment in which we live. Originality/value – McGrath signals the end of sustainable competitive advantage, suggesting that businesses must organize for the “waves of transient advantage” that are now commonplace.

Journal

Strategic DirectionEmerald Publishing

Published: Jul 19, 2013

Keywords: Management strategy; Competitive advantage; Innovation; Business; Thinkers50; Agility; Transient advantage; Healthy disengagement

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