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The End of Marketing

The End of Marketing Posits that in any business there seems to be three general activities: first, businesses must attract and keep their customers; second, businesses must produce services or goods for their customers; third, businesses must renew production and ways of relating to customers. Concludes that organizations must attract, satisfy and keep customers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The End of Marketing

The Antidote , Volume 3 (5): 2 – Aug 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006562
Publisher site
See Article on Publisher Site

Abstract

Posits that in any business there seems to be three general activities: first, businesses must attract and keep their customers; second, businesses must produce services or goods for their customers; third, businesses must renew production and ways of relating to customers. Concludes that organizations must attract, satisfy and keep customers.

Journal

The AntidoteEmerald Publishing

Published: Aug 1, 1998

Keywords: Marketing; Business strategy; Business development

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