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The emerging role of the physical activity promoter within health promotion

The emerging role of the physical activity promoter within health promotion This study examines the extent to which physical activity specialists are emerging within health promotion. Hierarchical content analysis was used to analyse 70 telephone interviews with health promotion workers across England. The findings indicated that although many successful physical activity initiatives have, and are, being implemented throughout the country, the priority given to physical activity promotion, and the appointment of specialist physical activity posts, does not reflect the stated commitment from government health policy to boost physical activity levels in the general population. Physical activity promoters highlighted the need for partnership working in the delivery of physical activity initiatives. Failure to adapt to the implications of the changing structure within the health service may mean that within health promotion physical activity specialists do not achieve either the status or the outcomes they require. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Health Education Emerald Publishing

The emerging role of the physical activity promoter within health promotion

Health Education , Volume 104 (2): 13 – Apr 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0965-4283
DOI
10.1108/09654280410525522
Publisher site
See Article on Publisher Site

Abstract

This study examines the extent to which physical activity specialists are emerging within health promotion. Hierarchical content analysis was used to analyse 70 telephone interviews with health promotion workers across England. The findings indicated that although many successful physical activity initiatives have, and are, being implemented throughout the country, the priority given to physical activity promotion, and the appointment of specialist physical activity posts, does not reflect the stated commitment from government health policy to boost physical activity levels in the general population. Physical activity promoters highlighted the need for partnership working in the delivery of physical activity initiatives. Failure to adapt to the implications of the changing structure within the health service may mean that within health promotion physical activity specialists do not achieve either the status or the outcomes they require.

Journal

Health EducationEmerald Publishing

Published: Apr 1, 2004

Keywords: Social welfare policy; Health services; Project evaluation

References