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The effects of tour guide performance and food involvement on food neophobia and local food consumption intention

The effects of tour guide performance and food involvement on food neophobia and local food... PurposeThe purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other.Design/methodology/approachA survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling.FindingsResults reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia.Originality/valueThis study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

The effects of tour guide performance and food involvement on food neophobia and local food consumption intention

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References (113)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-6119
DOI
10.1108/IJCHM-02-2017-0080
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other.Design/methodology/approachA survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling.FindingsResults reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia.Originality/valueThis study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Mar 19, 2018

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