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The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions

The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions Reports on a study designed to explore the effects of religion andreligiosity on perceived risk in purchase decisions. Asserts thatreligious values represent the most basic element of a consumerscognitive world, and can be meaningfully related to lifestyles.Concludes that religious individuals tend to perceive higher risks intheir purchase decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions

Journal of Consumer Marketing , Volume 7 (3): 12 – Mar 1, 1990

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/EUM0000000002580
Publisher site
See Article on Publisher Site

Abstract

Reports on a study designed to explore the effects of religion andreligiosity on perceived risk in purchase decisions. Asserts thatreligious values represent the most basic element of a consumerscognitive world, and can be meaningfully related to lifestyles.Concludes that religious individuals tend to perceive higher risks intheir purchase decisions.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Mar 1, 1990

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