Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/the-effects-of-price-matching-guarantees-on-consumer-response-in-an-eTjhk0C67L
References (61)
-
Monika Kukar‐Kinney, R. Walters, Scott MacKenzie (2007)
Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousnessJournal of Retailing, 83
-
Pierre Desmet, Emmanuelle Nagard (2005)
Differential effects of price‐beating versus price‐matching guarantee on retailers' price imageJournal of Product & Brand Management, 14
-
Shakun Mago, Jennifer Pate (2003)
An Experimental Examination of Competitor-Based Price Matching GuaranteesBehavioral & Experimental Economics
-
I. Png, D. Hirshleifer (1987)
Price Discrimination through Offers to Match PriceThe Journal of Business, 60
-
Dhruv Grewal, Jerry Gotlieb, H. Marmorstein (1994)
The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk RelationshipJournal of Consumer Research, 21
-
Kenneth Corts (1997)
On the competitive effects of price-matching policiesInternational Journal of Industrial Organization, 15
-
Maria Arbatskaya (2001)
Can low-price guarantees deter entry?International Journal of Industrial Organization, 19
-
Yannis Bakos, B. Nault (1996)
Ownership and Investment in Electronic NetworksIO: Productivity
-
Hong Yuan, Aradhna Krishna (2011)
Price-Matching Guarantees with Endogenous Search: A Market Experiment ApproachERN: Pricing (Topic)
-
S. Salop, J. Stiglitz (1977)
Bargains and Ripoffs: A Model of Monopolistically Competitive Price DispersionThe Review of Economic Studies, 44
-
Abhijit Biswas, C. Pullig, M. Yagci, D. Dean (2015)
An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations -
G. Stigler (1961)
The Economics of InformationJournal of Political Economy, 69
-
10.1162/105864099567730
-
G. Fruchter, Eitan Gerstner (1999)
Selling with “Satisfaction Guaranteed”Journal of Service Research, 1
-
Maria Arbatskaya, M. Hviid, G. Shaffer (2000)
Promises to match or beat the competition: Evidence from retail tire prices, 8
-
A. Edlin, Eric Emch (1997)
The Welfare Losses from Price Matching PoliciesEmory Economics, 115
-
Joydeep Srivastava, Nicholas Lurie (2004)
Price-matching guarantees as signals of low store prices: survey and experimental evidenceJournal of Retailing, 80
-
Joydeep Srivastava, Nicholas Lurie (2001)
A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search BehaviorJournal of Consumer Research, 28
-
Monika Kukar‐Kinney, R. Walters (2003)
Consumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronageJournal of Retailing, 79
-
Abhijit Biswas, S. Dutta, C. Pullig (2006)
Low price guarantees as signals of lowest price: The moderating role of perceived price dispersionJournal of Retailing, 82
-
C. Doyle (1988)
Different selling strategies in Bertrand oligopolyEconomics Letters, 28
-
Chaim Fershtman, A. Pakes (1999)
A Dynamic Oligopoly with Collusion and Price WarsIO: Theory
-
D. Mann, J. Wissink (1990)
Money-Back Warranties vs. Replacement Warranties: A Simple ComparisonThe American Economic Review, 80
-
Zhiqi Chen (1995)
How Low Is a Guaranteed-Lowest-Price?Canadian Journal of Economics, 28
-
Joel Urbany, W. Bearden, Dan Weilbaker (1988)
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price SearchJournal of Consumer Research, 15
-
Monika Kukar‐Kinney (2006)
The role of price-matching characteristics in influencing store loyaltyJournal of Business Research, 59
-
Amir Heiman, B. McWilliams, D. Zilberman (2001)
Demonstrations and money-back guarantees: market mechanisms to reduce uncertaintyJournal of Business Research, 54
-
Sanford Grossman (1981)
The Informational Role of Warranties and Private Disclosure about Product QualityThe Journal of Law and Economics, 24
-
J. Máñez (2006)
Unbeatable Value Low-Price Guarantee: Collusive Mechanism or Advertising Strategy?Wiley-Blackwell: Journal of Economics & Management Strategy
-
Arcan Nalca, Tamer Boyacı, Saibal Ray (2013)
Competitive Price-Matching Guarantees: Equilibrium Analysis of the Availability Verification Clause Under Demand UncertaintyManag. Sci., 59
-
Arcan Nalca, Tamer Boyacı, Saibal Ray (2010)
Competitive price-matching guarantees under imperfect store availabilityQuantitative Marketing and Economics, 8
-
Yuxin Chen, C. Narasimhan, Z. Zhang (2001)
Research Note: Consumer Heterogeneity and Competitive Price-Matching GuaranteesMarketing Science, 20
-
Stephen Tax, Stephen Brown (1998)
Recovering and Learning from Service FailureSloan Management Review, 40
-
L. Feick, Linda Price (1987)
The market maven: A diffuser of marketplace information.Journal of Marketing, 51
-
Monika Kukar‐Kinney, Dhruv Grewal (2007)
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environmentsJournal of the Academy of Marketing Science, 35
-
Pierre Desmet, Emmanuelle Nagard, V. Vinzi (2012)
Refund depth effects on the impact of price-beating guaranteesJournal of Business Research, 65
-
M. Holler (1992)
Thinking strategically, the competitive edge in business, politics and everyday life: Avanash K. Dixit and Barry J. Nalebuff, (Norton, New York and London) pp. 393, ISBN 0-393-96101-X, $15.50European Journal of Political Economy, 8
-
Thomas Cooper (1986)
Most-Favored-Customer Pricing and Tacit CollusionThe RAND Journal of Economics, 17
-
Maria Arbatskaya, M. Hviid, G. Shaffer (2006)
On the use of low-price guarantees to discourage price cuttingInternational Journal of Industrial Organization, 24
-
S. Dutta, Abhijit Biswas (2005)
Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty levelJournal of Retailing, 81
-
Joel Urbany (1986)
An Experimental Examination of the Economics of InformationJournal of Consumer Research, 13
-
10.1016/j.jebo.2008.06.013
-
George Hay (1982)
Oligopoly, Shared Monopoly, and Antitrust LawCornell Law Review, 67
-
S. Schmidt, J. Kernan (1985)
The many meanings (and implications) of "satisfaction guaranteed."Journal of Retailing
-
Michael Levy, Dhruv Grewal, P. Kopalle, J. Hess (2007)
Emerging trends in retail pricing practice: implications for researchJournal of Retailing, 80
-
Terrence Belton (1984)
A model of duopoly and meeting or beating competitionInternational Journal of Industrial Organization, 5
-
Maria Arbatskaya, M. Hviid, G. Shaffer (1999)
On the Incidence and Variety of Low‐Price Guarantees*The Journal of Law and Economics, 47
-
Amy Smith, Ruth Bolton (1998)
An Experimental Investigation of Customer Reactions to Service Failure and Recovery EncountersJournal of Service Research, 1
-
D. Mann, J. Wissink (1988)
Money-Back Contracts with Double Moral HazardThe RAND Journal of Economics, 19
-
J. Logan, R. Lutter (1989)
Guaranteed lowest prices: do they facilitate collusion?Economics Letters, 31
-
J. Hess, Eitan Gerstner (1991)
Price-matching policies: An empirical caseManagerial and Decision Economics, 12
-
Nicholas Lurie, Joydeep Srivastava (2005)
Price-Matching Guarantees and Consumer Evaluations of Price Information -
10.1177/002224298705100107
-
Sanjay Jain, Joydeep Srivastava (2000)
An Experimental and Theoretical Analysis of Price-Matching Refund PoliciesJournal of Marketing Research, 37
-
Sridhar Moorthy, B. Ratchford, Debabrata Talukdar (1997)
Consumer information search revisited: Theory and empirical analysisJournal of Consumer Research, 23
-
Z. Zhang (1995)
Price-Matching Policy and the Principle of Minimum DifferentiationJournal of Industrial Economics, 43
-
B. McWilliams, Eitan Gerstner (2006)
Offering low price guarantees to improve customer retentionJournal of Retailing, 82
-
Abhijit Biswas, C. Pullig, M. Yagci, D. Dean (2002)
Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store ImageJournal of Consumer Psychology, 12
-
M. Hviid, G. Shaffer (1999)
Hassle Costs: The Achilles' Heel of Price‐Matching Guarantees*Journal of Economics and Management Strategy, 8
-
Scott Davis (1995)
Money back guarantees in retailing: matching products to consumer tastesJournal of Retailing, 71
-
D. Iacobucci, Gilbert Churchill (1976)
Marketing Research: Methodological Foundations
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 2055-6225
- DOI
- 10.1108/JSTP-05-2014-0100
- Publisher site
- See Article on Publisher Site
Abstract
Purpose– The purpose of this paper is to investigate the effects of three price-matching guarantee (PMG) variables, including refund depth, refund period and competitive scope, on consumer response; the moderating role of consumer search costs is also examined. Design/methodology/approach– This study uses a scenario simulation method with a 2×2×2 factorial design to test the research model and hypotheses. Findings– The results indicate that refund depth has a significant effect on price perception and purchase intention, while competitive scope has a significant effect on purchase intention. In addition, the effects of both refund depth and competitive scope on price perception are moderated by consumer search costs. Originality/value– This study is a pioneering effort to explore the effects of PMGs variables on consumer response in the context of online retailing. These findings provide several important theoretical and practical implications for the PMG strategy of online retailing.
Journal
Journal of Service Theory and Practice – Emerald Publishing
Published: Nov 9, 2015