The effects of platform as a technology standard on platform-based repurchases

The effects of platform as a technology standard on platform-based repurchases PurposeUsing the critical incident technique, this study aims to identify the attributes of a platform as a technology standard and to investigate their effects on platform-based repurchases.Design/methodology/approachSmartphone users’ personal experiences and levels of satisfaction or dissatisfaction were collected and categorized into technology standard attributes to estimate those factors affecting consumers’ intention to purchase platform-based products and services.FindingsThe study findings show the importance of understanding which attributes are important to promoting future platform-based purchases and maximizing positive experiences when using platform-based products and services.Research limitations/implicationsGiven the effect of the platform vendor on repurchases, and that various lock-in strategies are being implemented, firms attempting to be leaders in the information and communications technology (ICT) ecosystem should seek appropriate strategies to lock-in their installed base.Originality/valueIncluding discussions on the competition in the ICT ecosystem, this study also provides some policy suggestions and contributions for applicability to an integrated approach. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Digital Policy, Regulation and Governance Emerald Publishing

The effects of platform as a technology standard on platform-based repurchases

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2398-5038
DOI
10.1108/DPRG-11-2016-0054
Publisher site
See Article on Publisher Site

Abstract

PurposeUsing the critical incident technique, this study aims to identify the attributes of a platform as a technology standard and to investigate their effects on platform-based repurchases.Design/methodology/approachSmartphone users’ personal experiences and levels of satisfaction or dissatisfaction were collected and categorized into technology standard attributes to estimate those factors affecting consumers’ intention to purchase platform-based products and services.FindingsThe study findings show the importance of understanding which attributes are important to promoting future platform-based purchases and maximizing positive experiences when using platform-based products and services.Research limitations/implicationsGiven the effect of the platform vendor on repurchases, and that various lock-in strategies are being implemented, firms attempting to be leaders in the information and communications technology (ICT) ecosystem should seek appropriate strategies to lock-in their installed base.Originality/valueIncluding discussions on the competition in the ICT ecosystem, this study also provides some policy suggestions and contributions for applicability to an integrated approach.

Journal

Digital Policy, Regulation and GovernanceEmerald Publishing

Published: Mar 13, 2017

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