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The effects of income and food safety perception on vegetable expenditure in the Tamale Metropolis, Ghana

The effects of income and food safety perception on vegetable expenditure in the Tamale... PurposeThe purpose of this paper is to examine how consumers’ concern for food safety and income levels influence vegetable consumption patterns and expenditure in Tamale, Ghana.Design/methodology/approachUsing data from a survey of 300 urban consumers, quantile regression analyses are used to examine how food safety consciousness, income and other factors influence vegetable expenditure across different quantiles.FindingsWhereas protein-rich foods take smaller proportion, vegetables and cereals take more than half of the household food budget. Poor households spend greater proportion of income on food relative to wealthier households, although absolute amounts spent on food takes the opposite direction. Engel’s law applies to composite food expenditure and individual food classes. Bennett’s law applies to various food groups, with high-income households showing high dietary diversity than middle- and low-income households. Food safety consciousness and income groupings significantly influence vegetable expenditure at various quantiles. Expenditure of food safety conscious and high-income consumers are positioned on higher quantiles.Research limitations/implicationsThe findings suggest a potential for agribusiness investors to develop safer vegetable niche markets in the study area.Originality/valueThe study is the first to analyze vegetable consumption in Ghana with a focus on food safety consciousness, income levels and consumers’ location. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Agribusiness in Developing and Emerging Economies Emerald Publishing

The effects of income and food safety perception on vegetable expenditure in the Tamale Metropolis, Ghana

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2044-0839
DOI
10.1108/JADEE-07-2018-0088
Publisher site
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Abstract

PurposeThe purpose of this paper is to examine how consumers’ concern for food safety and income levels influence vegetable consumption patterns and expenditure in Tamale, Ghana.Design/methodology/approachUsing data from a survey of 300 urban consumers, quantile regression analyses are used to examine how food safety consciousness, income and other factors influence vegetable expenditure across different quantiles.FindingsWhereas protein-rich foods take smaller proportion, vegetables and cereals take more than half of the household food budget. Poor households spend greater proportion of income on food relative to wealthier households, although absolute amounts spent on food takes the opposite direction. Engel’s law applies to composite food expenditure and individual food classes. Bennett’s law applies to various food groups, with high-income households showing high dietary diversity than middle- and low-income households. Food safety consciousness and income groupings significantly influence vegetable expenditure at various quantiles. Expenditure of food safety conscious and high-income consumers are positioned on higher quantiles.Research limitations/implicationsThe findings suggest a potential for agribusiness investors to develop safer vegetable niche markets in the study area.Originality/valueThe study is the first to analyze vegetable consumption in Ghana with a focus on food safety consciousness, income levels and consumers’ location.

Journal

Journal of Agribusiness in Developing and Emerging Economies – Emerald Publishing

Published: Jun 25, 2019

References

  • Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
  • Consumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysis: food safety in Tanzania
  • Determinants of consumer willingness to pay for certified safe vegetables
  • Pesticide and pathogen contamination of vegetables in Ghana’s urban markets