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The effect of selected socio‐demographic factors on lodging demand in the USA

The effect of selected socio‐demographic factors on lodging demand in the USA Many lodging operators in the USA might intuitively, or through long experience, be aware of the more important socio-demographic market segments of their business. This research quantifies the significance and the contribution of such market segments to aggregate lodging demand in the USA. Finds that age distribution, income distribution, occupation and gender are the most significant socio-demographic factors that have an effect on lodging demand. The aggregate lodging demand contribution of specific market segments obtained by combining the above factors pairwise, i.e. age and income, age and occupation, etc. is also discussed in the study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

The effect of selected socio‐demographic factors on lodging demand in the USA

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596110010281791
Publisher site
See Article on Publisher Site

Abstract

Many lodging operators in the USA might intuitively, or through long experience, be aware of the more important socio-demographic market segments of their business. This research quantifies the significance and the contribution of such market segments to aggregate lodging demand in the USA. Finds that age distribution, income distribution, occupation and gender are the most significant socio-demographic factors that have an effect on lodging demand. The aggregate lodging demand contribution of specific market segments obtained by combining the above factors pairwise, i.e. age and income, age and occupation, etc. is also discussed in the study.

Journal

International Journal of Contemporary Hospitality Management – Emerald Publishing

Published: Apr 1, 2000

Keywords: Demand; Demographics; Market segmentation

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