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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2001 MCB UP Ltd. All rights reserved.
- ISSN
- 1363-254X
- DOI
- 10.1108/13632540110806866
- Publisher site
- See Article on Publisher Site
Abstract
This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model. Subsequently, a model is proposed. The BP Amoco company is used as an illustrative case to illuminate the proposed model’s intended explanatory power and value.
Journal
Journal of Communication Management – Emerald Publishing
Published: Oct 1, 2001
Keywords: Corporate identity; Corporate reputation; Communication management