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The Discipline of the Narrow Focus

The Discipline of the Narrow Focus Last year, General Motors Corp. lost 4.5 billion. So what Times were bad. Sales of cars and light trucks in the US in 1991 were down 11 from the previous year. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

The Discipline of the Narrow Focus

Ries, Al
Journal of Business Strategy , Volume 13 (6): 7 – Jun 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039520
Publisher site
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Abstract

Last year, General Motors Corp. lost 4.5 billion. So what Times were bad. Sales of cars and light trucks in the US in 1991 were down 11 from the previous year.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1992

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