Purpose – The purpose of this paper is to investigate the nature of the Directed Evolution methodology, illustrate its usefulness in creating systemic change, and how it can be implemented in face of strong resistance to change. The paper aims to demonstrate how comprehensive product/program systems redesign for higher organizational effectiveness can be realized through a well‐defined Directed Evolution implementation. Design/methodology/approach – A novel model and process for Directed Evolution implementation to facilitate systemic change in organizations and in communities are described. After successful implementation in several types of organizational units, the model was examined for congruence with well‐known frameworks in change management. Findings – The paper finds that the model has congruence with several systemic change management frameworks. It complements systems thinking by harnessing organizational knowledge through creative involvement of organizational members, employing five‐phase execution to sustain organizational members’ motivation throughout the program; and realizing comprehensive patent and intellectual property redesign while improving program and product functionality. Originality/value – The study show‐cases system thinking and new innovation tools and techniques as an excellent systemic change intervention.
The TQM Journal – Emerald Publishing
Published: Apr 20, 2012
Keywords: Technological achievement; Innovation; Scientific knowledge; Change management
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