Purpose – This paper aims to describe three major difficulties with dealing with the future. Design/methodology/approach – The paper is an essay with limited use of literature. Findings – Looking to the future is difficult due to cognitive, social, business problems. Research limitations/implications – No empirical research was conducted. Practical implications – Suggests that more practical training in futures research and testing ideas and plans against future trends is required. Originality/value – The paper provides a broad view on difficulties of dealing with the future.
foresight – Emerald Publishing
Published: Aug 29, 2008
Keywords: Forecasting; Society; Business policy; Cognition; Government policy
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