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/lp/emerald-publishing/the-development-of-polands-food-marketing-system-py1uxO7keu
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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0007-070X
- DOI
- 10.1108/EUM0000000002374
- Publisher site
- See Article on Publisher Site
Abstract
The food chain systems in many East European countriesare developing rapidly. In Poland clear sectors areemerging as the driving forces within the food supplychain. Reviews how in 1991 most food distribution wasdisorganized, allowing and responding little to feedbackfrom consumers and requires a wholesale sector to copewith the demands of retailers. Throughout 1992 significantdevelopments took place in the wholesale sector. Poor access tofinance, employee resistance to change, high interest rates and poorconsumer spending power hinder further positive development in theshort term. Other critical factors which will put pressure on the supplychain for many years to come include lack of marketing understanding,uncompetitiveness against imports and a highly fragmentedretail sector. Eventually the wholesale sector will become a powerfulforce in Poland. By 1995 the key elements of future food distributionsystems will be in place. Suppliers anticipating market dynamics willgain competitive advantage. They will have to compete on productpositioning, product portfolio, flexibility and access to finance.
Journal
British Food Journal – Emerald Publishing
Published: Jul 1, 1993