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The development of British and American mail order trading

The development of British and American mail order trading Looks at the development of mail order trading in the UK and the USA, showing that there are substantial differences. Uses tables to give emphasis to the growth of UK mail order and follows this up with a similar study of the USA. Confirms that it is difficult to forecast the future of total sales through the medium of mail order, that it is unlikely that it will not pick up relative share, but that its growth rate will probably slow down. Sums up that there is certainly room for expansion in this market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The development of British and American mail order trading

European Journal of Marketing , Volume 4 (4): 7 – Apr 1, 1970

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000005199
Publisher site
See Article on Publisher Site

Abstract

Looks at the development of mail order trading in the UK and the USA, showing that there are substantial differences. Uses tables to give emphasis to the growth of UK mail order and follows this up with a similar study of the USA. Confirms that it is difficult to forecast the future of total sales through the medium of mail order, that it is unlikely that it will not pick up relative share, but that its growth rate will probably slow down. Sums up that there is certainly room for expansion in this market.

Journal

European Journal of MarketingEmerald Publishing

Published: Apr 1, 1970

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