The Development and Emergence of Services Marketing Thought

The Development and Emergence of Services Marketing Thought Offers the personal interpretations of authors as participant‐observers together with a data‐based analysis of the evolution of the services marketing literature. Bibliographic analysis of more than 1,000 English language, general services marketing publications, spanning four decades, provides an additional resource. Using an evolutionary metaphor as the framework, traces the literature through three stages: Crawling Out (1953‐79): Scurrying About (1980‐85); and Walking Erect (1986‐present). Shows how the literature has evolved from the early services‐marketing‐is‐different debate to the maturation of specific topics (e.g. service quality, service encounters) and the legitimization of the services marketing literature by major journals. Presents a classification and summary of publications and authors. Closes with discussion and speculation on the future of the services marketing literature. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Service Industry Management Emerald Publishing

The Development and Emergence of Services Marketing Thought

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Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0956-4233
DOI
10.1108/09564239410051894
Publisher site
See Article on Publisher Site

Abstract

Offers the personal interpretations of authors as participant‐observers together with a data‐based analysis of the evolution of the services marketing literature. Bibliographic analysis of more than 1,000 English language, general services marketing publications, spanning four decades, provides an additional resource. Using an evolutionary metaphor as the framework, traces the literature through three stages: Crawling Out (1953‐79): Scurrying About (1980‐85); and Walking Erect (1986‐present). Shows how the literature has evolved from the early services‐marketing‐is‐different debate to the maturation of specific topics (e.g. service quality, service encounters) and the legitimization of the services marketing literature by major journals. Presents a classification and summary of publications and authors. Closes with discussion and speculation on the future of the services marketing literature.

Journal

International Journal of Service Industry ManagementEmerald Publishing

Published: Mar 1, 1994

Keywords: Business history; Customer satisfaction; Documentation; Journal publishing; Management theory; New technology; Process design; Research; Service quality; Services marketing

References

  • Relationship Marketing
    Berry, L.L.
  • Service Marketing – Nordic School Perspectives
  • Managing the Service Encounter: A Focus on the Employee
    Lewis, B.R.; Entwhistle, T.W.
  • Services Marketing
    Lovelock, C.H.

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