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The design of everyday identity

The design of everyday identity Purpose – The purpose of this paper is to examine trends towards “user centricity” in web‐based digital identity technologies, and analyse these technologies in light of universal principles of human‐centred design and usability in order to recommend future directions. Design/methodology/approach – Web users' habits and relevant usability research are analysed and requirements for identity‐enabled online interactions are proposed given this context. Modern identity technologies of various types are then studied to assess their ability to satisfy the requirements. Findings – The results of these analyses point towards a possible explanation for the lack of wide adoption of today's user‐centric solutions. Research limitations/implications – Based on the findings of the analyses, practical implications and recommendations are offered. Originality/value – The paper's discussion of usability factors to consider and its set of final recommendations in light of these factors are new work that may be useful to identity management developers and deployers looking to achieve better user adoption, as well as to researchers and innovators in the fields of social networking and vendor relationship management. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online Information Review Emerald Publishing

The design of everyday identity

Online Information Review , Volume 33 (3): 15 – Jun 19, 2009

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1468-4527
DOI
10.1108/14684520910969899
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to examine trends towards “user centricity” in web‐based digital identity technologies, and analyse these technologies in light of universal principles of human‐centred design and usability in order to recommend future directions. Design/methodology/approach – Web users' habits and relevant usability research are analysed and requirements for identity‐enabled online interactions are proposed given this context. Modern identity technologies of various types are then studied to assess their ability to satisfy the requirements. Findings – The results of these analyses point towards a possible explanation for the lack of wide adoption of today's user‐centric solutions. Research limitations/implications – Based on the findings of the analyses, practical implications and recommendations are offered. Originality/value – The paper's discussion of usability factors to consider and its set of final recommendations in light of these factors are new work that may be useful to identity management developers and deployers looking to achieve better user adoption, as well as to researchers and innovators in the fields of social networking and vendor relationship management.

Journal

Online Information ReviewEmerald Publishing

Published: Jun 19, 2009

Keywords: Worldwide Web; Privacy; User studies; Design

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