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The dangers of product‐driven success: what’s the next growth act?

The dangers of product‐driven success: what’s the next growth act? Investigates complacency by managers at successful organizations and how they seem to ignore warning signs of danger on the horizon. Stresses that these are the wrong reactions and recognizing the danger requires knowing what to look for, and lists three patterns, which allow for crises to afflict successful growth-oriented companies. Extensive detail in four figures aids by way of explanation. Sums up that scepticism over growth crisis is a natural reaction for managers and investors in healthy companies, but there are benefits in the incorporation of this new way of thinking. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

The dangers of product‐driven success: what’s the next growth act?

Adrian Slywotzky; Richard Wise
Journal of Business Strategy , Volume 24 (2): 10 – Apr 1, 2003
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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0275-6668
DOI
10.1108/02756660310508146
Publisher site
See Article on Publisher Site

Abstract

Investigates complacency by managers at successful organizations and how they seem to ignore warning signs of danger on the horizon. Stresses that these are the wrong reactions and recognizing the danger requires knowing what to look for, and lists three patterns, which allow for crises to afflict successful growth-oriented companies. Extensive detail in four figures aids by way of explanation. Sums up that scepticism over growth crisis is a natural reaction for managers and investors in healthy companies, but there are benefits in the incorporation of this new way of thinking.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Apr 1, 2003

Keywords: Growth; Technology; Product strategy

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