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The customer is God

The customer is God Attempts to sketch out directions for business and quality management based on a recent survey of world business leaders. Discusses the reality of global trading on a 24hour basis and considers the findings of a survey carried out to determine how leaders of businesses intend to direct their efforts to become more competitive in the twenty first century. Itemises the universal trends that emerged from the study. Contends that the keys to competitive advantage, business survival and success will be customer focus and quality management in all its forms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality Emerald Publishing

The customer is God

Managing Service Quality , Volume 1 (1): 4 – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-4529
DOI
10.1108/EUM0000000003117
Publisher site
See Article on Publisher Site

Abstract

Attempts to sketch out directions for business and quality management based on a recent survey of world business leaders. Discusses the reality of global trading on a 24hour basis and considers the findings of a survey carried out to determine how leaders of businesses intend to direct their efforts to become more competitive in the twenty first century. Itemises the universal trends that emerged from the study. Contends that the keys to competitive advantage, business survival and success will be customer focus and quality management in all its forms.

Journal

Managing Service QualityEmerald Publishing

Published: Jan 1, 1991

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