Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The current practices of food and beverage photography and styling in food business

The current practices of food and beverage photography and styling in food business This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business.Design/methodology/approachA phenomenological research approach was used and empirical data were collected via a series of semi-structured interviews with professional food photographers. Purposive and snowballing sampling methods were used and the participants of this study consisted of 26 F&B photographers and stylists who were actively and professionally working in this field. Content analysis was applied to the empirical data.FindingsThe research findings reveal several key themes in F&B photography and styling: emotional appeal, key trends, career opportunities, required skills and abilities and interventions and ethical considerations. Three specific roles were identified in F&B photography and styling: food and beverage photographer, food and beverage stylist and prop stylist.Research limitations/implicationsThis study offers discussions on the pros and cons of F&B photography beginners and professionals and the food business.Originality/valueThis is one of the first studies to offer empirical findings and discussions on the concept of F&B photography and styling. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Technology Emerald Publishing

The current practices of food and beverage photography and styling in food business

Download PDF
20 pages

Loading next page...
 
/lp/emerald-publishing/the-current-practices-of-food-and-beverage-photography-and-styling-in-n67Cogbb7c
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1757-9880
eISSN
1757-9880
DOI
10.1108/jhtt-02-2020-0052
Publisher site
See Article on Publisher Site

Abstract

This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business.Design/methodology/approachA phenomenological research approach was used and empirical data were collected via a series of semi-structured interviews with professional food photographers. Purposive and snowballing sampling methods were used and the participants of this study consisted of 26 F&B photographers and stylists who were actively and professionally working in this field. Content analysis was applied to the empirical data.FindingsThe research findings reveal several key themes in F&B photography and styling: emotional appeal, key trends, career opportunities, required skills and abilities and interventions and ethical considerations. Three specific roles were identified in F&B photography and styling: food and beverage photographer, food and beverage stylist and prop stylist.Research limitations/implicationsThis study offers discussions on the pros and cons of F&B photography beginners and professionals and the food business.Originality/valueThis is one of the first studies to offer empirical findings and discussions on the concept of F&B photography and styling.

Journal

Journal of Hospitality and Tourism Technology – Emerald Publishing

Published: Jul 15, 2021

Keywords: Art and media; Culinary and hospitality; Food and beverage photography; Food and beverage styling; Foodservice business; 餐饮摄像; 餐饮摆盘; 艺术与媒介; 美食与酒店管理; 餐饮服务产业

References

  • Requirements for mobile photoware
    Ames, M.; Eckles, D.; Naaman, M.; Spasojevic, M.; Van House, N.
  • Towards a psychology of photography: dimensions underlying aesthetic appeal of photographs
    Axelsson, Ö.
  • The impact of social media activities on Brand image and emotional attachment: a case in the travel context
    Barreda, A.A.; Nusair, K.; Wang, Y.; Okumus, F.; Bilgihan, A.
  • A feast for the eyes: the importance of food photography in restaurant marketing
    Behera, M.
  • Yiyecek içecek stilistliği ve fotoğrafçılığı
    Bekar, A.; Karakulak, Ç.
  • Citizens' engagement on local governments’ Facebook sites. An empirical analysis: the impact of different media and content types in Western Europe
    Bonsón, E.; Royo, S.; Ratkai, M.
  • Progress on technology use in tourism
    Cai, W.; Richter, S.; McKenna, B.
  • Tempting the palate: the food stylist’s art
    Carafoli, J.F.
  • Attention to Chinese menus with metaphorical or metonymic names: an eye movement lab experiment
    Chen, X.; Ren, H.; Liu, Y.; Okumus, B.; Bilgihan, A.
  • The functional neuroanatomy of emotion and affective style
    Davidson, R.J.; Irwin, W.
  • Are information quality and source credibility really important for shared content on social media? The moderating role of gender
    Dedeoglu, B.B.
  • Designing emotions
    Desmet, P.
  • Sources of positive and negative emotions in food experience
    Desmet, P.M.; Schifferstein, H.N.
  • Trust and reputation in the sharing economy: the role of personal photos in Airbnb
    Ert, E.; Fleischer, A.; Magen, N.
  • Mining user-contributed photos for personalized product recommendation
    Feng, H.; Qian, X.
  • 4 Tips to capture crave-worthy food and drink photography
    Grate, R.
  • e-WOM and docility: the restaurant decision-making process
    Grechi, D.; Ossola, P.; Merkle, T.
  • Criteria for assessing the trustworthiness of naturalistic inquiries
    Guba, E.G.
  • The visual discourse of food and its impact on health: research and practical implications
    Hamadeh, S.; Estepan, S.
  • Reading between the lines: multidimensional translation in tourism consumption
    Hogg, G.; Liao, M.H.; O’Gorman, K.
  • Digital food photography: dietary surveillance and beyond
    Islam, N.G.; Dadabhoy, H.; Gillum, A.; Baranowski, J.; Zimmerman, T.; Subar, A.F.; Baranowski, T.
  • The dirty tricks of food photographers
    Kamps, H.J.
  • Social media? Get serious! Understanding the functional building blocks of social media
    Kietzmann, J.H.; Hermkens, K.; McCarthy, I.P.; Silvestre, B.S.
  • Integrating digital media into everyday culinary practices
    Kirkwood, K.
  • Spreading social media messages on facebook: an analysis of restaurant business-to-consumer communications
    Kwok, L.; Yu, B.
  • A flash of culinary tourism: understanding the influences of online food photography on people’s travel planning process on Flickr
    Liu, I.; Norman, W.C.; Pennington-Gray, L.
  • But is it rigorous? Trustworthiness and authenticity in naturalistic evaluation
    Lincoln, Y.S.; Guba, E.G.
  • A retrospective view of electronic word-of-mouth in hospitality and tourism management
    Litvin, S.W.; Goldsmith, R.E.; Pan, B.
  • Tourism and online photography
    Lo, I.S.; McKercher, B.; Lo, A.; Cheung, C.; Law, R.
  • Measuring food intake with digital photography
    Martin, C.K.; Nicklas, T.; Gunturk, B.; Correa, J.B.; Allen, H.R.; Champagne, C.
  • Social media analytics in hospitality and tourism: a systematic literature review and future trends
    Mirzaalian, F.; Halpenny, E.
  • Contributions of stimulus valence and arousal to visual activation during emotional perception
    Mourao-Miranda, J.; Volchan, E.; Moll, J.; de Oliveira-Souza, R.; Oliveira, L.; Bramati, I.; Gattas, R.; Pessoa, L.
  • Marketing Istanbul as a culinary destination
    Okumus, B.; Cetin, G.
  • The importance of user-generated photos in restaurant selection
    Oliveira, B.; Casais, B.
  • Incorporating local and international cuisines in the marketing of tourism destinations: the cases of Hong Kong and Turkey
    Okumus, B.; Okumus, F.; McKercher, B.
  • Local cuisines and destination marketing: cases of three cities in Shandong, China
    Okumus, B.; Xiang, Y.; Hutchinson, J.
  • eTourism: ICT and its role for tourism management
    Pierdicca, R.; Paolanti, M.; Frontoni, E.
  • Social media and loneliness: why an Instagram picture may be worth more than a thousand twitter words
    Pittman, M.; Reich, B.
  • Validity of energy intake estimated by digital photography plus recall in overweight and obese young adults
    Ptomey, L.T.; Willis, E.A.; Honas, J.J.; Mayo, M.S.; Washburn, R.A.; Herrmann, S.D.; Donnelly, J.E.
  • Bursa Turkey population
  • Top 11 technologies of the decade
    Ross, P.E.; Romero, T.S.; Jones, W.D.; Bleicher, A.; Calamia, J.; Middleton, J.; Stevensen, R.; Moore, S.K.; Upson, S.; Schneider, D.; Guizzo, E.; Perry, T.S.; Zorpette, G.
  • Selection and impact of press photography. An empirical study on the basis of photo news factors
    Rössler, P.; Bomhoff, J.; Haschke, J.F.; Kersten, J.; Müller, R.
  • Social media, customer engagement and advocacy: an empirical investigation using twitter data for quick service restaurants
    Sashi, C.M.; Brynildsen, G.; Bilgihan, A.
  • What is ethics?
    Shanks, T.; Andre, C.; Velasquez, M.; Meyer, M.J.
  • Understanding the appeal of user‐generated media: a uses and gratification perspective
    Shao, G.
  • Strategies for ensuring trustworthiness in qualitative research projects
    Shenton, A.K.
  • Portion size: review and framework for interventions
    Steenhuis, I.H.; Vermeer, W.M.
  • Contemporary food imagery: food porn and other visual trends, communication research and practice
    Taylor, N.; Keating, M.
  • Bursa cuisine
  • Comparison of digital photography to weighed and visual estimation of portion sizes
    Williamson, D.A.; Allen, H.R.; Martin, P.D.; Alfonso, A.; Gerald, B.G.; Hunt, A.
  • Foodstagramming in the travel encounter
    Wong, I.A.; Liu, D.; Li, N.; Wu, S.; Lu, L.; Law, R.
  • A multi-dimensional image quality prediction model for user-generated images in social networks
    Yang, Y.; Wang, X.; Guan, T.; Shen, J.; Yu, L.
  • The embedded feelings in local gastronomy: a sentiment analysis of online reviews
    Yu, C.E.; Zhang, X.
  • What is emotion?
    Cabanac, M.
  • Chapter 1: the nature of qualitative analysis
    Gibbs, G.R.
  • Qualitative research: designing, implementing, and publishing a study
    Merriam, S.B.
  • Validity, trustworthiness and rigour: quality and the idea of qualitative research
    Rolfe, G.