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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1757-9880
- eISSN
- 1757-9880
- DOI
- 10.1108/jhtt-02-2020-0052
- Publisher site
- See Article on Publisher Site
Abstract
This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business.Design/methodology/approachA phenomenological research approach was used and empirical data were collected via a series of semi-structured interviews with professional food photographers. Purposive and snowballing sampling methods were used and the participants of this study consisted of 26 F&B photographers and stylists who were actively and professionally working in this field. Content analysis was applied to the empirical data.FindingsThe research findings reveal several key themes in F&B photography and styling: emotional appeal, key trends, career opportunities, required skills and abilities and interventions and ethical considerations. Three specific roles were identified in F&B photography and styling: food and beverage photographer, food and beverage stylist and prop stylist.Research limitations/implicationsThis study offers discussions on the pros and cons of F&B photography beginners and professionals and the food business.Originality/valueThis is one of the first studies to offer empirical findings and discussions on the concept of F&B photography and styling.
Journal
Journal of Hospitality and Tourism Technology – Emerald Publishing
Published: Jul 15, 2021
Keywords: Art and media; Culinary and hospitality; Food and beverage photography; Food and beverage styling; Foodservice business; 餐饮摄像; 餐饮摆盘; 艺术与媒介; 美食与酒店管理; 餐饮服务产业