The concept of co‐creation C.K. Prahalad in conversation with Sarah Powell, “Spotlight” column Editor

The concept of co‐creation C.K. Prahalad in conversation with Sarah Powell, “Spotlight”... C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. Previous appointments include a visiting professorship at INSEAD and a professorship at the Indian Institute of Management, Ahmedabad where he was also Chairman of the Management Education Program. Here he talks to Sarah Powell about the concept of co‐creation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

The concept of co‐creation C.K. Prahalad in conversation with Sarah Powell, “Spotlight” column Editor

Strategic Direction, Volume 20 (11): 3 – Dec 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
D.O.I.
10.1108/02580540410567256
Publisher site
See Article on Publisher Site

Abstract

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. Previous appointments include a visiting professorship at INSEAD and a professorship at the Indian Institute of Management, Ahmedabad where he was also Chairman of the Management Education Program. Here he talks to Sarah Powell about the concept of co‐creation.

Journal

Strategic DirectionEmerald Publishing

Published: Dec 1, 2004

Keywords: Competitive advantage; Co‐creation; Customer relationship management; Value creation

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