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The classic strategy mode

The classic strategy mode Argues that the process of corporate strategy consists of two distinct parts: formulation, and implementation and points out that in real life the processes of formulation and implementation are intertwined. Looks at finding the strategic alternatives, implementing strategy, and unstated strategies, warns nobody should mistake apparent strategy visible in a pattern of past incremental decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The classic strategy mode

The Antidote , Volume 3 (6): 2 – Sep 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006584
Publisher site
See Article on Publisher Site

Abstract

Argues that the process of corporate strategy consists of two distinct parts: formulation, and implementation and points out that in real life the processes of formulation and implementation are intertwined. Looks at finding the strategic alternatives, implementing strategy, and unstated strategies, warns nobody should mistake apparent strategy visible in a pattern of past incremental decisions.

Journal

The AntidoteEmerald Publishing

Published: Sep 1, 1998

Keywords: Corporate strategy; Marketing strategy; Strategic choice

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