Argues that the process of corporate strategy consists of two distinct parts: formulation, and implementation and points out that in real life the processes of formulation and implementation are intertwined. Looks at finding the strategic alternatives, implementing strategy, and unstated strategies, warns nobody should mistake apparent strategy visible in a pattern of past incremental decisions.
The Antidote – Emerald Publishing
Published: Sep 1, 1998
Keywords: Corporate strategy; Marketing strategy; Strategic choice