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THE CHANGING EUROPE IMPLICATIONS FOR US MANUFACTURERS AND COMPETITIVE SUCCESS

THE CHANGING EUROPE IMPLICATIONS FOR US MANUFACTURERS AND COMPETITIVE SUCCESS Discusses the threats and opportunities presented to USmanufacturers by the elimination of the trade restrictions for theEuropean Community EC, the unification of Germany, and the movetowards capitalism in Russia. The biggest challenge will be to getinvolved in Europes industry early during the formation of the EC.Makes specific suggestions for US firms, including the development ofcore competences, global strategies, and improving product quality. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

THE CHANGING EUROPE IMPLICATIONS FOR US MANUFACTURERS AND COMPETITIVE SUCCESS

European Business Review , Volume 92 (2) – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0955-534X
DOI
10.1108/EUM0000000001893
Publisher site
See Article on Publisher Site

Abstract

Discusses the threats and opportunities presented to USmanufacturers by the elimination of the trade restrictions for theEuropean Community EC, the unification of Germany, and the movetowards capitalism in Russia. The biggest challenge will be to getinvolved in Europes industry early during the formation of the EC.Makes specific suggestions for US firms, including the development ofcore competences, global strategies, and improving product quality.

Journal

European Business ReviewEmerald Publishing

Published: Feb 1, 1992

References