Discusses the threats and opportunities presented to USmanufacturers by the elimination of the trade restrictions for theEuropean Community EC, the unification of Germany, and the movetowards capitalism in Russia. The biggest challenge will be to getinvolved in Europes industry early during the formation of the EC.Makes specific suggestions for US firms, including the development ofcore competences, global strategies, and improving product quality.
European Business Review – Emerald Publishing
Published: Feb 1, 1992
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