While no two businesses are the same, examples from Edinburgh Pakistani community convenience store owners illustrate business survival strategies developed in response to increased environmental challenges presented by changing consumer behaviour, increased competition and demographic variations. These are related to the individual's motivation, experience and family business background, and include exiting the sector, gaining recognised qualifications and alternative employment, and involving second and third generations in expanding family business activities. The resulting smaller, but stronger, convenience(c)-store sector continues to provide opportunities for individual businesses, thus maintaining the economic and social benefits for the ethnic minority community and the wider city population.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Aug 1, 2003
Keywords: Ethnic groups; Consumer behaviour
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