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The challenge of the marketspace

The challenge of the marketspace The concept of the “marketspace” is a powerful and exciting one. However, the papers which introduced it fail to make some of its key components clear. By analysing a number of examples, identifies the crucial features of the concept. Through considering an example from other sources, the validity of the interpretation being proposed is “tested”. Concludes that firms need to constantly consider the information that their systems collect for the purpose of attaining this greater efficiency to determine to who else and in what form it would be of value. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

The challenge of the marketspace

Marketing Intelligence & Planning , Volume 16 (2): 7 – Apr 1, 1998

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References (10)

Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634509810209605
Publisher site
See Article on Publisher Site

Abstract

The concept of the “marketspace” is a powerful and exciting one. However, the papers which introduced it fail to make some of its key components clear. By analysing a number of examples, identifies the crucial features of the concept. Through considering an example from other sources, the validity of the interpretation being proposed is “tested”. Concludes that firms need to constantly consider the information that their systems collect for the purpose of attaining this greater efficiency to determine to who else and in what form it would be of value.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Apr 1, 1998

Keywords: Competitive advantage; Implementation; Information; Marketing planning; Value

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