The Business Genome Project and the advancement of business practice

The Business Genome Project and the advancement of business practice Purpose – Business innovation comes from combining, recombining and modifying existing ideas, knowledge and know‐how in new ways. The purpose of this paper is to describe an approach to accelerating the business innovation process by priming the combining and recombining process, called the Business Genome Project (BGP). Design/methodology/approach – Business innovation and evolution is compared to cultural and biological evolution and the Human Genome Project (HGP) is used as a template for developing the business genome concept, which involves identifying and mapping the building blocks of extant businesses. Findings – The paper describes a way of priming the innovation pump by aiding the identification and sharing of key business ideas, knowledge and know‐how across firms, organisations, industries, technologies and nations. Recent developments in internet‐based technologies, like Wikipedia and the Encyclopedia of Life, suggest the project is feasible. Practical implications – The BGP can provide a fundamental, new understanding of the commercial world: its businesses, their know‐how, their context and their cultures. It also provides a basis for on‐going collaboration, communication, research and development, amongst businesses (and their stakeholders), which would accelerate the innovation process. Originality/value – The BGP is an original idea inspired by the HGP that promises to have a similar impact on business practice, policy and research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

The Business Genome Project and the advancement of business practice

European Business Review, Volume 20 (4): 19 – Jun 27, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0955-534X
DOI
10.1108/09555340810886602
Publisher site
See Article on Publisher Site

Abstract

Purpose – Business innovation comes from combining, recombining and modifying existing ideas, knowledge and know‐how in new ways. The purpose of this paper is to describe an approach to accelerating the business innovation process by priming the combining and recombining process, called the Business Genome Project (BGP). Design/methodology/approach – Business innovation and evolution is compared to cultural and biological evolution and the Human Genome Project (HGP) is used as a template for developing the business genome concept, which involves identifying and mapping the building blocks of extant businesses. Findings – The paper describes a way of priming the innovation pump by aiding the identification and sharing of key business ideas, knowledge and know‐how across firms, organisations, industries, technologies and nations. Recent developments in internet‐based technologies, like Wikipedia and the Encyclopedia of Life, suggest the project is feasible. Practical implications – The BGP can provide a fundamental, new understanding of the commercial world: its businesses, their know‐how, their context and their cultures. It also provides a basis for on‐going collaboration, communication, research and development, amongst businesses (and their stakeholders), which would accelerate the innovation process. Originality/value – The BGP is an original idea inspired by the HGP that promises to have a similar impact on business practice, policy and research.

Journal

European Business ReviewEmerald Publishing

Published: Jun 27, 2008

Keywords: Networking; Business analysis; Business performance; Business development; Ideas generation

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