Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The British Gas demerger the internal communications story

The British Gas demerger the internal communications story The demerger of British Gas in 1996 was one of the largest restructurings in UK corporate history. This paper focuses on the internal communications challenges of the demerger, including the objectives, strategies and results. It is written from the perspective of an insider because the author was a member of the executive team of British Gas, responsible for the external and internal communication in the runup to the demerger. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

The British Gas demerger the internal communications story

Journal of Communication Management , Volume 3 (2): 4 – Apr 1, 1998

Loading next page...
 
/lp/emerald-publishing/the-british-gas-demerger-the-internal-communications-story-d07nd6VWlt

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1363-254X
DOI
10.1108/eb023492
Publisher site
See Article on Publisher Site

Abstract

The demerger of British Gas in 1996 was one of the largest restructurings in UK corporate history. This paper focuses on the internal communications challenges of the demerger, including the objectives, strategies and results. It is written from the perspective of an insider because the author was a member of the executive team of British Gas, responsible for the external and internal communication in the runup to the demerger.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Apr 1, 1998

There are no references for this article.