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The BMW acquisition of Rover

The BMW acquisition of Rover Spotlights car manufacturer BMW and how its product range was stretched to meet modern demands. Looks at how BMW took over Rover and the benefits of the acquisition which, primarily, made BMW the largest ‘specialist’ car‐making group in the world. Concludes that the speed of the deal limited BMW's ability to perform due diligence, although confidence remains high. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The BMW acquisition of Rover

The Antidote , Volume 3 (2): 2 – Mar 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006379
Publisher site
See Article on Publisher Site

Abstract

Spotlights car manufacturer BMW and how its product range was stretched to meet modern demands. Looks at how BMW took over Rover and the benefits of the acquisition which, primarily, made BMW the largest ‘specialist’ car‐making group in the world. Concludes that the speed of the deal limited BMW's ability to perform due diligence, although confidence remains high.

Journal

The AntidoteEmerald Publishing

Published: Mar 1, 1998

Keywords: Mergers and acquisitions; Takeovers; BMW

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