The pursuit of market share and corporate growth in a competitiveretail environment is expensive. The pressures of maintaining growth mayplace a considerable strain upon both human and financial resources, andformer stars may fall from grace almost overnight. The rise and fall ofCoop AG, Germanys largest consumer cooperative, are examined. InJanuary 1988 Coop AG was the fourth largest retailer in Germany, withgroup annual sales of around 4 billion. In January 1991 the CoopAG no longer exists following a financial scandal whichculminated in the breakup and takeover of the group by variouscompetitors.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Feb 1, 1991