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THE BIGGER THEY ARE, THE HARDER THEY FALL...

THE BIGGER THEY ARE, THE HARDER THEY FALL... The pursuit of market share and corporate growth in a competitiveretail environment is expensive. The pressures of maintaining growth mayplace a considerable strain upon both human and financial resources, andformer stars may fall from grace almost overnight. The rise and fall ofCoop AG, Germanys largest consumer cooperative, are examined. InJanuary 1988 Coop AG was the fourth largest retailer in Germany, withgroup annual sales of around 4 billion. In January 1991 the CoopAG no longer exists following a financial scandal whichculminated in the breakup and takeover of the group by variouscompetitors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

THE BIGGER THEY ARE, THE HARDER THEY FALL...

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559110136240
Publisher site
See Article on Publisher Site

Abstract

The pursuit of market share and corporate growth in a competitiveretail environment is expensive. The pressures of maintaining growth mayplace a considerable strain upon both human and financial resources, andformer stars may fall from grace almost overnight. The rise and fall ofCoop AG, Germanys largest consumer cooperative, are examined. InJanuary 1988 Coop AG was the fourth largest retailer in Germany, withgroup annual sales of around 4 billion. In January 1991 the CoopAG no longer exists following a financial scandal whichculminated in the breakup and takeover of the group by variouscompetitors.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Feb 1, 1991

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