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The Big Four An Examination of the International Drinks Industry

The Big Four An Examination of the International Drinks Industry The world liquor market is considered from the viewpoint of the four major groups within the industry, with particular reference to the United Distillers Group UDG. The three issues of global consumption trends, global competitive structure and the UDG strategic response are analysed. A key factor affecting the industry is that the number of competitors continues to decline as companies merge and as brands are increasingly produced for mass markets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

The Big Four An Examination of the International Drinks Industry

International Journal of Wine Marketing , Volume 1 (2): 18 – Feb 1, 1989

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb060111
Publisher site
See Article on Publisher Site

Abstract

The world liquor market is considered from the viewpoint of the four major groups within the industry, with particular reference to the United Distillers Group UDG. The three issues of global consumption trends, global competitive structure and the UDG strategic response are analysed. A key factor affecting the industry is that the number of competitors continues to decline as companies merge and as brands are increasingly produced for mass markets.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Feb 1, 1989

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