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The balanced scorecard

The balanced scorecard Gives a comparative analysis about the differences between the balanced scorecard and other, more traditional, financial accounting measures, such as ROI and EPS that may give misleading signals. Advocates that the balanced scorecard's advantages — such as giving managers the ability to view performance simultaneously in several areas. Itemizes the four main perspectives as: the customer; the internal; innovation and learning; and financial. Cautions that the four goals and measures must be reflective of the company's specific view of the world and what its own critical success factors must be, though even with these excellent balanced scorecard measures a winning strategy is not guaranteed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The balanced scorecard

The Antidote , Volume 1 (1): 2 – Apr 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006388
Publisher site
See Article on Publisher Site

Abstract

Gives a comparative analysis about the differences between the balanced scorecard and other, more traditional, financial accounting measures, such as ROI and EPS that may give misleading signals. Advocates that the balanced scorecard's advantages — such as giving managers the ability to view performance simultaneously in several areas. Itemizes the four main perspectives as: the customer; the internal; innovation and learning; and financial. Cautions that the four goals and measures must be reflective of the company's specific view of the world and what its own critical success factors must be, though even with these excellent balanced scorecard measures a winning strategy is not guaranteed.

Journal

The AntidoteEmerald Publishing

Published: Apr 1, 1996

Keywords: Performance management; Company performance; Financial management

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