The art of rapid, hands‐on execution innovation

The art of rapid, hands‐on execution innovation Purpose – The purpose of this paper is to introduce a model of “rapid execution innovation” designed to increase the likelihood of achieving the kind of breakthroughs that develop into successful new business models developed by the authors. Design/methodology/approach – Their recent field experience indicates that companies should scrap the comforting safety of new product planning and stage‐gate schedules. Instead, company leaders should learn to practice high‐speed innovation experimentation, from ideation to operational execution, in order to offer products and services with unique customer benefits. Findings – In their model, companies start this process by conducting experiments that promote a radical rethinking of a business opportunity and then continue experimenting as the original idea evolves into a product. Research limitations/implications – This paper draws on an ambitious research project in Finland called MIND (Managing Industry‐Changing Innovations, see www.mindspace.fi), which seeks to “make Finland the world leader in strategic business innovation.” Practical implications – This is a sample how‐to; practical experiments show whether the fundamental assumptions about radical innovation are correct. Originality/value – Although seemingly simple, such an experimental approach to business model innovation is rarely practiced even in businesses dedicated to innovation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

The art of rapid, hands‐on execution innovation

Strategy & Leadership, Volume 39 (2): 8 – Mar 8, 2011

Loading next page...
 
/lp/emerald-publishing/the-art-of-rapid-hands-on-execution-innovation-h0y0Z1Y0hv
Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1087-8572
DOI
10.1108/10878571111114446
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to introduce a model of “rapid execution innovation” designed to increase the likelihood of achieving the kind of breakthroughs that develop into successful new business models developed by the authors. Design/methodology/approach – Their recent field experience indicates that companies should scrap the comforting safety of new product planning and stage‐gate schedules. Instead, company leaders should learn to practice high‐speed innovation experimentation, from ideation to operational execution, in order to offer products and services with unique customer benefits. Findings – In their model, companies start this process by conducting experiments that promote a radical rethinking of a business opportunity and then continue experimenting as the original idea evolves into a product. Research limitations/implications – This paper draws on an ambitious research project in Finland called MIND (Managing Industry‐Changing Innovations, see www.mindspace.fi), which seeks to “make Finland the world leader in strategic business innovation.” Practical implications – This is a sample how‐to; practical experiments show whether the fundamental assumptions about radical innovation are correct. Originality/value – Although seemingly simple, such an experimental approach to business model innovation is rarely practiced even in businesses dedicated to innovation.

Journal

Strategy & LeadershipEmerald Publishing

Published: Mar 8, 2011

Keywords: Innovation; Rapid prototypes; Product development

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off