Uses Rosabeth Moss Kanter's 15 principles and 8 I's (initial letters of the successful word areas) to argue consistently that inter‐company relationships cannot be run on purely rational lines and must come from not just excellent performance but also from strong relationships. States Kanter's research for ‘When Giants Learn to Dance’ involved 37 companies from 11 different countries, conducted with over 500 interviews on multiple visits to well‐known large, as well as less prominent smaller, organizations from both manufacturing and service industries.
The Antidote – Emerald Publishing
Published: Jul 1, 1997
Keywords: Alliances; Relationship marketing; Industry