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The art of alliances: the ability to create and sustain relationships is now a key corporate resource

The art of alliances: the ability to create and sustain relationships is now a key corporate... Uses Rosabeth Moss Kanter's 15 principles and 8 I's (initial letters of the successful word areas) to argue consistently that inter‐company relationships cannot be run on purely rational lines and must come from not just excellent performance but also from strong relationships. States Kanter's research for ‘When Giants Learn to Dance’ involved 37 companies from 11 different countries, conducted with over 500 interviews on multiple visits to well‐known large, as well as less prominent smaller, organizations from both manufacturing and service industries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The art of alliances: the ability to create and sustain relationships is now a key corporate resource

The Antidote , Volume 2 (4): 3 – Jul 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006426
Publisher site
See Article on Publisher Site

Abstract

Uses Rosabeth Moss Kanter's 15 principles and 8 I's (initial letters of the successful word areas) to argue consistently that inter‐company relationships cannot be run on purely rational lines and must come from not just excellent performance but also from strong relationships. States Kanter's research for ‘When Giants Learn to Dance’ involved 37 companies from 11 different countries, conducted with over 500 interviews on multiple visits to well‐known large, as well as less prominent smaller, organizations from both manufacturing and service industries.

Journal

The AntidoteEmerald Publishing

Published: Jul 1, 1997

Keywords: Alliances; Relationship marketing; Industry

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