The appeal of integration: managing communications in modern organisations

The appeal of integration: managing communications in modern organisations Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues of “integration” have because of social, market and technological developments become more salient and significant than before. Also illuminates the dark side of this project by drawing attention to uncritical acceptance of “integration” as a panacea for communication management in the twenty‐first century. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

The appeal of integration: managing communications in modern organisations

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/EUM0000000006110
Publisher site
See Article on Publisher Site

Abstract

Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues of “integration” have because of social, market and technological developments become more salient and significant than before. Also illuminates the dark side of this project by drawing attention to uncritical acceptance of “integration” as a panacea for communication management in the twenty‐first century.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Nov 1, 2001

Keywords: Integration; Marketing communications; Communications; Management

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