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The Ancient History of the Making and Development of Wine

The Ancient History of the Making and Development of Wine Attempts to show that modern terminology and considerations, in the making, classification, marketing and enjoyment of wines, are maybe not so new as some of us today think they are. Shows, with original translations from Greek sources, that 2,000 years or so ago, types of comments and opinions about given wines were much the same as they are today. Suggests that modern approaches to marketing wines might find attitudinal changes reflected in these ancient deliberations helpful to them today. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

The Ancient History of the Making and Development of Wine

Bode, Willi K.H.
International Journal of Wine Marketing , Volume 4 (1): 8 – Jan 1, 1992
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8 pages

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008592
Publisher site
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Abstract

Attempts to show that modern terminology and considerations, in the making, classification, marketing and enjoyment of wines, are maybe not so new as some of us today think they are. Shows, with original translations from Greek sources, that 2,000 years or so ago, types of comments and opinions about given wines were much the same as they are today. Suggests that modern approaches to marketing wines might find attitudinal changes reflected in these ancient deliberations helpful to them today.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Jan 1, 1992

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