Discusses alchemists and their place in history, plus the adepts ‐ who supposedly possessed ‘the philosopher's stone’. Goes on to discuss strategy in depth and how it came about in, roughly, 1958. Makes graphic use of a timeline (from 1945 to the 1990s), to add to explanations. Describes strategy as, perhaps, the philosopher's stone of management. Picks out some main strands and, by placing them in a broad historical context, tries to illustrate where they build on each other or when they unexpectedly diverged.
The Antidote – Emerald Publishing
Published: Sep 1, 1998
Keywords: Strategy; Marketing strategy; Management technique