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‘The alchemist, in search of the philosopher's stone, discovers phosphorus…’

‘The alchemist, in search of the philosopher's stone, discovers phosphorus…’ Discusses alchemists and their place in history, plus the adepts ‐ who supposedly possessed ‘the philosopher's stone’. Goes on to discuss strategy in depth and how it came about in, roughly, 1958. Makes graphic use of a timeline (from 1945 to the 1990s), to add to explanations. Describes strategy as, perhaps, the philosopher's stone of management. Picks out some main strands and, by placing them in a broad historical context, tries to illustrate where they build on each other or when they unexpectedly diverged. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

‘The alchemist, in search of the philosopher's stone, discovers phosphorus…’

The Antidote , Volume 3 (6): 2 – Sep 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006579
Publisher site
See Article on Publisher Site

Abstract

Discusses alchemists and their place in history, plus the adepts ‐ who supposedly possessed ‘the philosopher's stone’. Goes on to discuss strategy in depth and how it came about in, roughly, 1958. Makes graphic use of a timeline (from 1945 to the 1990s), to add to explanations. Describes strategy as, perhaps, the philosopher's stone of management. Picks out some main strands and, by placing them in a broad historical context, tries to illustrate where they build on each other or when they unexpectedly diverged.

Journal

The AntidoteEmerald Publishing

Published: Sep 1, 1998

Keywords: Strategy; Marketing strategy; Management technique

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