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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0736-3761
- DOI
- 10.1108/07363769110034938
- Publisher site
- See Article on Publisher Site
Abstract
Considers the baby boom generation, and that all ofthem will be the new aging market starting in the 1990s. Argues thatwhen marketers are considering aging consumers, there are threedemographic issues that must be considered prior to the creation to anystrategy 1 stereotypes concerning the aging consumer must be doneaway with, 2 the aging consumer is not an isolated entity, and 3from a psychographic and numbers standpoint, the aging consumer marketof tomorrow is going to much different from the aging consumer market oftoday.
Journal
Journal of Consumer Marketing – Emerald Publishing
Published: Jan 1, 1991