Purpose – The purpose of this study is to examine the factors of radio frequency identification (RFID) adoption and its continuance intention in a mandatory and in a voluntary environment leading to developing an integrated framework. Design/methodology/approach – A qualitative research approach was taken in this study. The authors conducted an extensive field study, interviewing eight organizations. Factors have been analyzed from multiple perspectives and, where possible, related with the existing literature. Findings – The findings show that along with technological, organizational, and environmental factors RFID adoption also depends on the expectations and self‐efficacy. Moreover, the process of continued usage intention involves satisfaction from current use and the degree of self‐efficacy. Practical implications – This study focuses on the state of the RFID adoption, current usage satisfaction, and the continuance intention of the adopters toward RFID use. This study would guide the countries with mandatory RFID policy in organizational applications. Policy makers could compare their experience with the findings of this study, evaluate the past, and find the future direction. Originality/value – This study is the first of its kind to discuss the adoption factors (in a mixed environment; mandatory as well as voluntary) and to examine the continued usage behavior together in a single platform, for the first time.
Information Technology & People – Emerald Publishing
Published: Aug 23, 2011
Keywords: Radio frequency identification; Adoption; Diffusion; Continued use; Livestock industry; Australia; Identification