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Textual analysis of online reviews as a lens for cross-cultural assessment

Textual analysis of online reviews as a lens for cross-cultural assessment The purpose of this paper is to call researchers’ attention to cross-cultural research using online consumer reviews and multilingual textual analysis.Design/methodology/approachThe authors discuss a selected literature review and the highlight of the four studies that show cross-cultural differences in online reviews on ethnic restaurants.FindingsApplying multilingual textual analysis could prompt new venues to verify and expand future cross-cultural research in tourism and hospitality.Originality/valueThe paper introduces examples of multilingual textual analysis used for cross-cultural studies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Culture Tourism and Hospitality Research Emerald Publishing

Textual analysis of online reviews as a lens for cross-cultural assessment

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References (16)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1750-6182
eISSN
1750-6182
DOI
10.1108/ijcthr-04-2020-0086
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to call researchers’ attention to cross-cultural research using online consumer reviews and multilingual textual analysis.Design/methodology/approachThe authors discuss a selected literature review and the highlight of the four studies that show cross-cultural differences in online reviews on ethnic restaurants.FindingsApplying multilingual textual analysis could prompt new venues to verify and expand future cross-cultural research in tourism and hospitality.Originality/valueThe paper introduces examples of multilingual textual analysis used for cross-cultural studies.

Journal

International Journal of Culture Tourism and Hospitality ResearchEmerald Publishing

Published: Apr 30, 2021

Keywords: Cross-cultural studies; Online reviews; Text mining; Multilingual textual analysis

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