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References (40)
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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1755-750X
- DOI
- 10.1108/jhrm-11-2018-0055
- Publisher site
- See Article on Publisher Site
Abstract
This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.Design/methodology/approachThis paper is an autobiography and intellectual history.FindingsThe author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.Originality/valueThis essay describes one person’s journey to becoming a marketing and consumption historian.
Journal
Journal of Historical Research in Marketing – Emerald Publishing
Published: Jul 11, 2019
Keywords: Marketing history; Consumption history; Collecting; Autobiography; Marketing curriculum; Terrence H. Witkowski