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Terrence Witkowski (2016)
Mythical moments in Remington brand historyCulture and Organization, 22
Terrence Witkowski (1998)
The early American style: A history of marketing and consumer valuesPsychology & Marketing, 15
Terrence Witkowski (1989)
History's Place in the Marketing CurriculumJournal of Marketing Education, 11
Terrence Witkowski (1991)
Promise them Anything: A Cultural History of Cigarette Advertising Health ClaimsCurrent Issues and Research in Advertising, 13
Terrence Witkowski (1996)
Farmers Bargaining: Buying and Selling as a Subject in American Genre Painting, 1835-1868Journal of Macromarketing, 16
Terrence Witkowski (2004)
Re‐gendering consumer agency in mid‐nineteenth‐century America: A visual understandingConsumption Markets & Culture, 7
Terrence Witkowski (1989)
Colonial Consumers in Revolt: Buyer Values and Behavior During the Nonimportation Movement, 1764–1776Journal of Consumer Research, 16
(1955)
Killer shoots second cop! Carpenter wins gun battle in theater
Terrence Witkowski (2018)
Visualizing Winchester: a brand history through iconic Western imagesJournal of Historical Research in Marketing, 10
Terrence Witkowski (2010)
A brief history of frugality discourses in the United StatesConsumption Markets & Culture, 13
Yuko Minowa, Terrence Witkowski (2009)
State promotion of consumerism in Safavid Iran: Shah Abbas I and royal silk textilesJournal of Historical Research in Marketing, 1
(2013)
Cop killer Richard Carpenter, (2 October)
Terrence Witkowski (2009)
General Book Store in Chicago, 1938‐1947: linking neighborhood to nationJournal of Historical Research in Marketing, 1
Terrence Witkowski (2003)
World War II Poster Campaigns--Preaching Frugality to American ConsumersJournal of Advertising, 32
(1994)
Data sources for american consumption history: an introduction, analysis, and application
(1975)
An experimental comparison of women's self and advertisement image
Journal of Macromarketing, 26
Ronald Fullerton (1987)
Historicism: What It Is, and What It Means For Consumer ResearchACR North American Advances
Terrence Witkowski (1999)
The Early Development of Purchasing Roles in the American Household, 1750 to 1840Journal of Macromarketing, 19
Terrence Witkowski, D. Jones (2016)
Historical Research in Marketing: Literature, Knowledge, and Disciplinary StatusInformation & Culture: A Journal of History, 51
M. Tadajewski (2013)
Helen Woodward and Hazel KyrkJournal of Historical Research in Marketing, 5
(2018)
CPI inflation calculator
D. Jones, Eric Shaw (2006)
Historical Research in the Journal of Macromarketing, 1981–2005Journal of Macromarketing, 26
(2019)
A history of Antique arms and armor collecting in america
E. Arnould, Craig Thompson (2015)
Introduction: Consumer Culture Theory: Ten Years Gone (and Beyond), 17
Terrence Witkowski (2010)
The marketing discipline comes of age, 1934‐1936Journal of Historical Research in Marketing, 2
Yuko Minowa, Terrence Witkowski (2012)
Spectator consumption practices at the Roman gamesJournal of Historical Research in Marketing, 4
Terrence Witkowski (2016)
Early history and distribution of trade ceramics in Southeast AsiaJournal of Historical Research in Marketing, 8
Terrence Witkowski (2012)
Marketing education and acculturation in the early twentieth century: Evidence from Polish language texts on selling and salesmanshipJournal of Historical Research in Marketing, 4
Terrence Witkowski (2007)
Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public PolicyJournal of Macromarketing, 27
Terrence Witkowski (1990)
Marketing thought in American Decorative ArtsJournal of the Academy of Marketing Science, 18
Robb Willer, Christabel Rogalin, Bridget Conlon, M. Wojnowicz (2013)
Overdoing Gender: A Test of the Masculine Overcompensation Thesis1American Journal of Sociology, 118
Ruth Smith, D. Lux (1993)
Historical Method in Consumer Research: Developing Causal Explanations of ChangeJournal of Consumer Research, 19
Terrence Witkowski, D. Jones (2006)
Qualitative Historical Research in Marketing
(1955)
Slayer of cop captured! 30 squads use guns, gas!
Terrence Witkowski (2005)
Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological DivideJournal of Public Policy & Marketing, 24
Terrence Witkowski (1994)
A Marketing History of American Pewter and its CompetitorsJournal of Macromarketing, 14
R. Henning, Terrence Witkowski (2013)
The advertising of E. Remington & Sons: the creation of an iconic brand, 1854-1888Journal of Historical Research in Marketing, 5
A. Keaton (2010)
Backyard desperadoes: American attitudes concerning toy guns in the early Cold War era.Journal of American culture, 33 3
(1985)
Marketing silver in the 18th century
This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.Design/methodology/approachThis paper is an autobiography and intellectual history.FindingsThe author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.Originality/valueThis essay describes one person’s journey to becoming a marketing and consumption historian.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Jul 11, 2019
Keywords: Marketing history; Consumption history; Collecting; Autobiography; Marketing curriculum; Terrence H. Witkowski
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