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Terrence H. Witkowski: the making of a marketing and consumption historian

Terrence H. Witkowski: the making of a marketing and consumption historian This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.Design/methodology/approachThis paper is an autobiography and intellectual history.FindingsThe author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.Originality/valueThis essay describes one person’s journey to becoming a marketing and consumption historian. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Terrence H. Witkowski: the making of a marketing and consumption historian

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References (40)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-750X
DOI
10.1108/jhrm-11-2018-0055
Publisher site
See Article on Publisher Site

Abstract

This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.Design/methodology/approachThis paper is an autobiography and intellectual history.FindingsThe author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.Originality/valueThis essay describes one person’s journey to becoming a marketing and consumption historian.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: Jul 11, 2019

Keywords: Marketing history; Consumption history; Collecting; Autobiography; Marketing curriculum; Terrence H. Witkowski

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