Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Terrence H. Witkowski: the making of a marketing and consumption historian

Terrence H. Witkowski: the making of a marketing and consumption historian This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.Design/methodology/approachThis paper is an autobiography and intellectual history.FindingsThe author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.Originality/valueThis essay describes one person’s journey to becoming a marketing and consumption historian. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Terrence H. Witkowski: the making of a marketing and consumption historian

Download PDF
23 pages

Loading next page...
 
/lp/emerald-publishing/terrence-h-witkowski-the-making-of-a-marketing-and-consumption-5pYzZiZ9uG
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-750X
DOI
10.1108/jhrm-11-2018-0055
Publisher site
See Article on Publisher Site

Abstract

This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian.Design/methodology/approachThis paper is an autobiography and intellectual history.FindingsThe author traces his interest in history to childhood travel, to growing up in a home furnished with early American décor and to a lifelong passion for antique collecting. Historical research in marketing and consumption fit his independent personality, and has made the best use of his scholarly skill set.Originality/valueThis essay describes one person’s journey to becoming a marketing and consumption historian.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: Jul 11, 2019

Keywords: Marketing history; Consumption history; Collecting; Autobiography; Marketing curriculum; Terrence H. Witkowski

References

  • Introduction: consumer culture theory: ten years gone (and beyond)
    Arnould, E.J.; Thompson, C.J.; Thyroff, A.E.; Murray, J.B.; Belk, R.W.
  • CPI inflation calculator
  • Killer shoots second cop! Carpenter wins gun battle in theater
  • Slayer of cop captured! 30 squads use guns, gas!
  • Cop killer Richard Carpenter, (2 October)
  • Historicism: what it is, and what it means for consumer research
    Fullerton, R.A.; Wallendorf, M.; Anderson, P.
  • The advertising of E. Remington and sons: the creation of a national brand, 1854-1888
    Henning, R.A.; Witkowski, T.H.
  • Historical research in the journal of macromarketing
    Jones, D.G.B.; Shaw, E.H.
  • Backyard desperados: American attitudes concerning toy guns in the early cold war era
    Keaton, A.F.
  • State promotion of consumerism in safavid Iran: Shah abbas I and royal silk textiles
    Minowa, Y.; Witkowski, T.H.
  • Spectator consumption practices at the roman games
    Minowa, Y.; Witkowski, T.H.
  • Historical method in consumer research: developing causal explanations of change
    Smith, R.A.; Lux, D.S.
  • Helen woodward and hazel kyrk: economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
    Tadajewski, M.
  • Overdoing gender: a test of the masculine overcompensation thesis
    Willer, R.; Conlon, B.; Rogalin, C.L.; Wojnowicz, M.T.
  • An experimental comparison of women's self and advertisement image
    Witkowski, T.H.; Curhan, R.C.
  • Marketing silver in the 18th century
    Witkowski, T.H.; Hollander, S.C.; Nevett, T.
  • History's place in the marketing curriculum
    Witkowski, T.H.
  • Colonial consumers in revolt: buyer values and behavior during the nonimportation movement, 1764-1776
    Witkowski, T.H.
  • Marketing thought in american decorative arts
    Witkowski, T.H.
  • Promise them anything: a cultural history of cigarette advertising health claims
    Witkowski, T.H.
  • A marketing history of american pewter and its competitors
    Witkowski, T.H.
  • Data sources for american consumption history: an introduction, analysis, and application
    Witkowski, T.H.; Sheth, J.; Fullerton, R.A.
  • Farmers bargaining: buying and selling as a subject in american genre painting, 1835-1868
    Witkowski, T.H.
  • The early american style: a history of marketing and consumer values
    Witkowski, T.H.
  • The early development of family purchasing roles in america, 1750-1840
    Witkowski, T.H.
  • World war II poster campaigns: preaching frugality to american consumers
    Witkowski, T.H.
  • Re-gendering consumer agency in mid-nineteenth-century america: a visual understanding
    Witkowski, T.H.
  • Antiglobal challenges to marketing in developing countries: exploring the ideological divide
    Witkowski, T.H.
  • Food marketing and obesity in developing countries: analysis, ethics, and public policy
    Witkowski, T.H.
  • General book store in chicago, 1938–1947: linking neighborhood to nation
    Witkowski, T.H.
  • A brief history of frugality discourses in the United States
    Witkowski, T.H.
  • The marketing discipline comes of age, 1934-1936
    Witkowski, T.H.
  • Marketing education and acculturation in the early 20th century: evidence from polish language texts on selling and salesmanship
    Witkowski, T.H.
  • Early history and distribution of trade ceramics in southeast Asia
    Witkowski, T.H.
  • Mythical moments in remington Brand history
    Witkowski, T.H.
  • Visualizing winchester: a brand history through iconic Western images
    Witkowski, T.H.
  • Qualitative historical research in marketing
    Witkowski, T.H.; Jones, D.G.B.; Belk, R.W.
  • Historical research in marketing: literature, knowledge, and disciplinary status
    Witkowski, T.H.; Jones, D.G.B.
  • A history of Antique arms and armor collecting in america
    Witkowski, T.H.