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Ten Timeless Truths about Pricing

Ten Timeless Truths about Pricing Discusses ten principles applicable to pricing. Includesrevenuegenerating, market share and cost strategies. Notes that astutepricing requires design of a second price discount schedule and pricingplans should not be overly complex or out of sync with efficientshipping units. Concludes that it is these principles marketers need tobe cognizant of and for which they need to develop skills. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Ten Timeless Truths about Pricing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/EUM0000000002751
Publisher site
See Article on Publisher Site

Abstract

Discusses ten principles applicable to pricing. Includesrevenuegenerating, market share and cost strategies. Notes that astutepricing requires design of a second price discount schedule and pricingplans should not be overly complex or out of sync with efficientshipping units. Concludes that it is these principles marketers need tobe cognizant of and for which they need to develop skills.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Mar 1, 1991

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