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Technology and its impact on polychronic tome use: a research plan

Technology and its impact on polychronic tome use: a research plan Defines polychronic time as the consumer’s ability to do a number of things at once and explains that it has been studied by researchers in an attempt to understand how individuals regard new products and services and their potential to save time or enhance polychronicity. Examines the literature on this subject with particular reference to Internet marketing. Generates a number of hypotheses for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

Technology and its impact on polychronic tome use: a research plan

Management Research News , Volume 24 (6/7): 16 – Jun 1, 2001

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0140-9174
DOI
10.1108/01409170110782892
Publisher site
See Article on Publisher Site

Abstract

Defines polychronic time as the consumer’s ability to do a number of things at once and explains that it has been studied by researchers in an attempt to understand how individuals regard new products and services and their potential to save time or enhance polychronicity. Examines the literature on this subject with particular reference to Internet marketing. Generates a number of hypotheses for future research.

Journal

Management Research NewsEmerald Publishing

Published: Jun 1, 2001

Keywords: Consumer behaviour; Market research; Time; New product development; Marketing strategy

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