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Technological foresight model for the identification of business opportunities (TEFMIBO)

Technological foresight model for the identification of business opportunities (TEFMIBO) Purpose – The objective of this study is to provide a support tool for managers to identify future business opportunities. Design/methodology/approach – The proposed model consists of eight‐steps. For the first step the authors propose two studies: trends analysis and change drivers' identification; these help to identify the most relevant trends in areas that may affect the business activities. All this information is put into a Delphi process with the help of experts in order to find the common denominator of where the future is going; afterwards, with this information, the authors can build events and scenarios for the business opportunities. Then, a diagnostic of the study area, sector or organization through the dynamic diagnostic methods is performed. Findings – Once the opportunities have been identified, a strategic analysis that allows decision making to prioritize and define the activities or projects that may be achievable in the future is done, and the result of the process is a portfolio of business opportunities projects fully defined and ready to be planned with a roadmap. Originality/value – The proposed model allows the managers to consistently organize their development processes targeted to real business opportunities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png foresight Emerald Publishing

Technological foresight model for the identification of business opportunities (TEFMIBO)

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References (34)

Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
1463-6689
DOI
10.1108/FS-10-2012-0076
Publisher site
See Article on Publisher Site

Abstract

Purpose – The objective of this study is to provide a support tool for managers to identify future business opportunities. Design/methodology/approach – The proposed model consists of eight‐steps. For the first step the authors propose two studies: trends analysis and change drivers' identification; these help to identify the most relevant trends in areas that may affect the business activities. All this information is put into a Delphi process with the help of experts in order to find the common denominator of where the future is going; afterwards, with this information, the authors can build events and scenarios for the business opportunities. Then, a diagnostic of the study area, sector or organization through the dynamic diagnostic methods is performed. Findings – Once the opportunities have been identified, a strategic analysis that allows decision making to prioritize and define the activities or projects that may be achievable in the future is done, and the result of the process is a portfolio of business opportunities projects fully defined and ready to be planned with a roadmap. Originality/value – The proposed model allows the managers to consistently organize their development processes targeted to real business opportunities.

Journal

foresight – Emerald Publishing

Published: Nov 8, 2013

Keywords: Trends; Technology foresight; Business opportunity; Change drivers; Delphi; Scenarios; Technology roadmap

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